From AI Tools to Culture: Why People-First, Nearshore and Personal Touch Remain Key in an AI Era

2025 was the year when AI and Copilot completely transformed the way we work. Automation, low-code, and intelligent assistants are no longer futuristic concepts, they are part of our daily reality. Yet, as technology evolves faster than ever, one question remains critical:

How do we ensure people stay central and relevant in a world driven by AI? And how do we organize smart collaboration in a rapidly changing global market?

At Luza Tecnologia Portugal, we believe technology is only a means to an end. The real difference is made by people; their creativity, collaboration, and diverse cultures. AI accelerates processes, but it cannot create passion, trust, or team spirit. That’s where we make the difference: through a people-first culture, a strong nearshore-focused team, a clear Microsoft strategy, and our unique Personal Touch with customers and partners.

Why does this matter?

• AI takes over repetitive tasks, but complex decisions and innovation still come from people.
• Happy teams perform better, even in a digital AI-driven environment.
• Nearshore provides access to talent, cultural affinity, and flexibility – essential for fast adoption of new technologies.
• Personal Touch ensures collaboration is not only efficient but also human and personal.
• Culture drives adoption: without engagement, there is no successful AI transformation.

Our Vision at Luza

We don’t just build solutions – we build relationships. In every project, from Azure to AI and Copilot, communication, transparency, and respect are at the core. By combining nearshore delivery from Portugal with strong ties in the Netherlands and Belgium, we create an ecosystem where quality, speed, and human connection come together.

And we go even further with Personal Touch: ensuring that customers and teams feel truly connected, even at a distance.

Looking Ahead to 2026

AI and automation will have an even greater impact. But organizations that invest in human connection, a positive work culture, strategic nearshore collaboration, and personal attention will stand out. Tools change, culture remains – and nearshore makes it scalable, while Personal Touch keeps it human.

Your Voice Matters

How do you see the balance between technology, culture, and personal collaboration in your organization? 

Share your thoughts, and let’s build an AI era where people stay at the center.

by Nelson Tavares da Silva, Managing Partner at Luza