From The NATO meeting in The Hague to Luza Tecnologia Portugal: Why Personal Connection Still Wins in a Digital World
The last weeks the Netherlands have been increasingly influenced in multiple areas by the 2025 NATO Summit in The Hague. One of the things that stroke me and which is something timeless: nothing replaces the power of personal connection.
While headlines focused on defense budgets and geopolitical shifts, what stood out to me and at Luza Tecnologia Portugal was the unmissable human element. From the symbolic gestures between leaders to the candid, behind-the-scenes conversations, it was clear that real progress happens when people meet face-to-face.
At Luza, we’ve adopted this principle into our nearshore business model. That’s why we offer every client a fully paid one-week visit from our team during active projects. It’s not just a perk—it’s a philosophy. We believe that great communication is the foundation of great software, and that foundation is strongest when built in person.
Just like NATO leaders reaffirmed their commitments through direct dialogue, we’ve seen firsthand how a shared coffee, a whiteboard session, or a walk through your office can elevate collaboration to a whole new level.
Why This Matters for Your Business
- Faster alignment: In-person visits accelerate understanding of your goals, culture, and challenges.
- Stronger trust: Face-to-face time builds relationships that last beyond the project.
- Better outcomes: Clearer communication leads to fewer misunderstandings and better results.
In a time when even global diplomacy leans on personal touch, shouldn’t your tech partner do the same?
Let’s talk about how Luza can bring this level of commitment to your next project. Whether you're in Amsterdam, Brussel, Milan, Madrid, Berlin, London or Kopenhagen—we’ll come to you.
by Nelson Tavares da Silva, Managing Partner at Luza
